The Flexfoto blog

News, customer stories and tips about renting camera equipment.

Flexfoto is a Recommended Company 2026 – and now three years running!

We are incredibly proud and happy to share that Flexfoto has been given the Recommended Company 2026 award by Reco. What is more, it is the third year running that we have received this…

Comparison – Sony 70–200 mm f/4 vs Macro f/4 vs f/2.8 GM – which should you choose?

At Flexfoto you can rent three different Sony lenses with the same 70-200mm focal range:

Live from the stage – Anton's concert photography with Flexfoto's camera and lenses

Capturing energy, emotion and movement when the music explodes is something special. Anton Hartsmar‑Jörgensen, a photographer and video creator from Helsingborg with a passion for concerts and live music, did just that…

You can now try renting and paying afterwards

Because we are very aware that we are a small, young company and that it can feel "scary" to be out of pocket without knowing whether what you rented will actually turn up, we are now introducing…

The best camera equipment to rent for travel – light, compact and professional

Off travelling and want to take better pictures than your phone can manage? You are not alone. Many people want professional quality from their holiday pictures, but without lugging heavy equipment around or buying expensive…

Why you should try renting a camera and lenses

At Flexfoto you will find the photo equipment you need, and you can easily rent a camera and lenses. We list why you should try renting, rather than buying, what you need for your next…

All-risk cover included – peace of mind when you rent a camera from Flexfoto

Renting expensive camera equipment can of course feel nerve-racking. "What if I drop it?" or "What happens if someone spills something on the camera?" are questions we get often. That is why Flexfoto has automatic…

Flexfoto is now a Reco "Recommended Company" 2025!

We are proud to announce that Flexfoto has been named a "Recommended Company" by Reco for the second year running — Sweden's largest independent platform for customer reviews. It is proof…

Match pictures from OBOS Damallsvenskan – with Flexfoto's Sony 200–600

We love it when our customers get in touch after their rentals, and perhaps especially when it involves action-packed sports photography! This time it is about Anna Jaworska, media manager for Kristianstads DFF,…

Tell people about us – get a discount as a thank you!

We know that many people who find Flexfoto do so through friends, colleagues or other creators who have already tried our service and liked the experience. We are of course incredibly glad about that – and now…

11 January 2025

Tova went to Tanzania – with a super-telephoto zoom from Flexfoto

Travelling to Tanzania with a clear goal in your luggage – photographing wild animals (the Big 5, perhaps?) in their natural environment – takes both planning and the right equipment. When Tova Langels rented from us at…

29 November 2024

New! Rent with a seal – pay only 50% if you do not use the equipment

We have launched a new feature that makes it easier to bring backup equipment along – without it costing the earth. From today you can rent any equipment at Flexfoto with a seal.

20 October 2024

The Nordic Climbing Championships documented together with Flexfoto

On 12 and 13 October, 194 athletes from Sweden, Denmark, Finland, Norway and Iceland competed in the Nordic Climbing Championships in Partille, Gothenburg. Flexfoto contributed through a discounted rental of a…

10 October 2024

All-risk cover is now included in every rental – at no extra cost

Renting camera equipment should feel safe, even when you are handling gear worth tens of thousands of kronor. So we are incredibly happy to be able to tell you about a big piece of news at Flexfoto:

How photographer Jonas Stenström uses Flexfoto + his best tips

Jonas Stenström has a background as a marine biologist and did his entire undergraduate degree at the Great Barrier Reef in Australia (yes, we are jealous now!). The passion for nature and adventure has always been…

Nature photographer Daniel Iglesias tries Flexfoto

Daniel Iglesias is the zookeeper who started taking pictures through his great interest in animals and nature – and was hooked! Today he leads expeditions, among other things, together with Zoom fotoresor.

Flexfoto sponsors a padel tournament

This weekend it was time for Flexfoto's first sponsorship: Järvsö Padel and their Winter Closening Mix tournament. The winners in the Tournament's Action Takers category won gift cards with us.

Flexfoto is working with Riksförbundet Svensk Fotografi

We are so glad to be able to tell you that we are now working with Riksförbundet Svensk Fotografi (RSF), a non-profit association of camera clubs and individual members. It means we can offer all…

11 January 2024

We are now officially launching Flexfoto!

After a test period in which mainly friends and acquaintances have been able to use our service to give us feedback ahead of a public launch, we are finally ready!

2 December 2023

Pictures taken with the Sony FE 200-600

A selection of pictures taken with a Sony FE 200-600, which you can rent here with us.

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